HiSite Eyewear

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HiSite is a fictional company that was assigned to me as a group effort project. From being provided a copy of the creative brief, detailing the company back story, company mission, target market, product tagline and industry competition, I was responsible of creating the company identity. 

 

HiSite has many different styles of eyewear frames, the majority of their consumers have an active lifestyle and live in climates where the sun can be irritating, making sunglasses a necessity. The target market is mainly men, ages 15-45, middle to upper class with an annual household income of $100k or more.